The mission of Blue Valley is to incite a passion for the outdoors in kids and equip them with the tools necessary to grow their passion. We strive to develop the next generation of leaders in the outdoor industry through lasting relationships, intentional instruction, and great experiences.

 Core Values

Steward

We strive to be good stewards of all of the gifts that God has given to us. It is our responsibility to take care of the earth and all of the creatures that inhabit it. Throughout our camp, we teach and practice the values of treating the environment, the fish we catch, and our equipment with the utmost amount of respect.

Education

Our company revolves around the idea that education is the cornerstone of how a person grows in their understanding and love for the outdoors. We are always looking to educate ourselves so that in turn we may teach others.

Friendship

Friendship is the avenue in which we teach and help each other to grow. We are friends to our customers, campers, and each other by being honest about our efforts and shortcomings. We care for one another and our customers as friends rather than strictly business relationships.

Fun

The secret sauce of our company is our love of fun. We exist in order to take our enjoyment of the outdoors and fly fishing and share it with others. Youthfulness provides the energy that our company runs on.